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MBA Trial Class-Strategic Management

MBA Trial Class-Overview of the Case Study:  Post-COVID-19: Global Fashion Industry

  • The global fashion industry was among the hardest hit by the COVID-19 pandemic, facing major disruptions on an unprecedented scale.
  • On the retail side, challenges included store closures as part of government lockdown measures, as well as sudden shifts in market demand since many consumers were largely confined to their homes and facing economic uncertainty amid a deepening recession.
  • On the supply side, complex and vulnerable global value chains proved to be ill-prepared for factory closures, prolonged shipping delays and reduced labour capacity due to lockdown measures, as well as sudden order cancellations due to a halt in customer demand.
  • While these supply and demand shocks were triggered by the events of the global pandemic, they came on the back of a laundry list of sustainability issues for which the fashion industry had since long been widely criticized, such as the environmental impact of textile waste and exploitative labour conditions for workers at the bottom of the value chain. 

Learning Objectives

  1. Analyze how the COVID-19 pandemic, in conjunction with the ongoing digital disruption, has changed the fashion industry.
  2. Understand the relationships between companies and multiple stakeholders, including consumers, suppliers, workers, governments, and shareholders, and how they affect strategy.
  3. Explore the link between sustainability in business to long-term company growth, resilience, and future-proofing.
  4. Develop strategies for companies to integrate the interests of multiple stakeholders into the business model, balancing social and environmental responsibility with a focus on profitability and shareholder value. 

Join us for the MBA Trial Class to share your thoughts and learn the necessary skills needed to turn around the situation post Covid19

Event Date----------4th June 2022 (Sat)

Time of Event------10am-1pm (Malaysia Time)

Location of Even--Zoom Online (RSVP below to get the link)

Admission----------Free admission to all