About this Professional Diploma
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience is necessary.
Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.
You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant data. Plus, common statistical methods are used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels.
Along the way, you'll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects.
The final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications. You’ll also get exclusive access to the Meta Career Programs Job Board—a job search platform with 200+ top employers looking to hire skilled and certified talent.
When you subscribed to this programme, you will get
Module 1: Marketing Analytics Foundation
(The Importance of Analytics in Marketing), (Marketing Data Sources), (Marketing Measurement and Analytics Tools), (Data and Privacy
Module 2: Introduction to Data Analytics
(Working with Data), (Python for Data Analysis), (Data Cleaning and Processing), (Introduction to Data Visualization), (Structuring Real-World Analytics Projects)
Module 3: Statistics for Marketing
(Descriptive Statistics), (Making Predictions with Inferential Statistics), (Designing Experiments and Testing Hypotheses), (Data Modeling), (Using Statistics in Real-World Settings)
Module 4: Data Analytics Methods for Marketing
(Find Your Audience With Segmentation), (Analytics for Planning and Forecasting), (Evaluating Advertising Effectiveness), (Optimizing Your Marketing Mix)
Module 5: Marketing Analytics with Meta
(Fundamentals of Facebook Ads Manager), (Analyzing Campaign Results), (Running Facebook Experiments), (Optimizing Your Marketing Mix), (Marketing Analytics in Action)
Module 6: Meta Marketing Science Certification Exam
(Prepare for and Take the Meta Marketing Science Certification Exam), (Career Support and Congratulations!)
Why Enroll for Marketing Analyst?
Started a new career after completing this specialization.
Got a pay increase or promotion
Upon successful completion of the Professional Diploma in Marketing Analyst, participants will be awarded a verified
i) Professional Diploma in Marketing Analytics by Mantissa College Career Academy
ii) Digital certificate by Meta