Career Academy

Professional Diploma in Digital Marketing

 

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and measure performance through analytics.

 

Common job titles: Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner

 

A Programme Offered by

Google

Starts On
Duration 6months
Fees

About this Professional Diploma

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree is required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months²

¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22).
²Based on program graduate survey responses, United States, 2021

Programme Highlights

When you subscribed to this programme, you will get

Videos

268 Videos

Readings

266 Reading Articles

Quizzez

153 Quizzes

Programme Modules

 

Module 1: Foundations of Digital Marketing and E-commerce

(Introduction to foundations of digital marketing and e-commerce), (The customer journey and the marketing funnel), (Digital marketing and e-commerce strategy), (Measure performance success)

 

Module 2: Attract and Engage Customers with Digital Marketing

(Introduction to attract and engage customers with digital marketing), (Understand search engine optimization (SEO)), (Apply search engine optimization (SEO)), (Search engine marketing (SEM) and display advertising) 

 

Module 3: From Likes to Leads: Interact with Customers Online

(Introduction to from likes to leads: interact with customers online), (Social media strategy, planning, and publishing), (Listening and engagement on social media), (Social media analytics and reporting), (Paid social media)

 

Module 4: Think Outside the Inbox: Email Marketing

(Introduction to think outside the inbox: email marketing), (Types of email marketing), (Useful tools for email marketing), (Collect and analyze email campaign data), (Run your own email marketing campaign)

 

Module 5: Assess for Success: Marketing Analytics and Measurement

(Introduction to Assess for success: Marketing analytics and measurement), (Use metrics from Google Analytics and Google Ads), (Measure the success of marketing campaigns), (Share metrics and insights with stakeholders)

 

Module 6: Make the Sale: Build, Launch, and Manage E-commerce Stores

(Introduction to make the sale: build, launch, and manage e-commerce stores), (Learn about online stores), (Ads and campaigns in e-commerce), (Engage customers with an online store)

 

Module 7: Satisfaction Guaranteed: Develop Customer Loyalty Online

(Introduction to satisfaction guaranteed: develop customer loyalty online), (Analyze trends for an online store), (Prepare for jobs in digital marketing and e-commerce), (Certificate review)

Why Enroll for Digital Marketing?

 

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty
Why Enrol on the Programme (1)

218,000

in-demand job openings in digital marketing and e-commerce¹

$51,000

median entry-level salary¹

¹Burning Glass Labor Insight Report data (median with 0-5 years experience), United States, 4/1/21-3/31/22.

Certificate

Upon successful completion of Digital Marketer, participants will be awarded a verified

i) Professional Diploma in Digital Marketing by Mantissa College Career Academy

ii) Digital certificate by Google

Sample Certificate